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SEO (Search Engine Optimization) Explained by..

By now it is common knowledge that in order to have a successful and growing business, SEO or search engine optimization is a must have. Especially in a city as competitive as Vancouver, where new businesses are constantly popping up and old ones branching out, it is increasingly more difficult to get your brand noticed. This is why you need Vancouver SEO experts on your team to drive traffic to your business and increase sales.
I myself am a big believer in “If you’re not on the first page you might as well be on the last”, and the difficulty of getting your website on the first page of Google is purely predicated on how many other SEO experts are attempting to rank higher on the same keyword as you are. It is not hard to see at this point that many businesses are struggling to rank for the same keywords in this Vancouver SEO battle. This is why it’s crucial that you have the best agency working on your SEO in Vancouver. Now that we’ve gone over the difficulty of SEO in Vancouver you might be thinking to yourself that maybe you can get around search optimization using other methods to grow your business. This is where I like to remind all my fellow business owners out there that in Vancouver SEO leads on average have some highest conversion rates. It makes sense that searchers who are looking for specific products or services are more likely to make a purchase from businesses who they seek out through search,
rather than those who attempt to attract them using outbound marketing strategies such as cold calls or emailing.
Ranking in local Vancouver search directly leads to increased visits and sales. According to Google, 50% of consumers who performed a local search on a mobile device visited a store on that same day. This means if you have a local business and you aren’t utilizing Vancouver SEO experts you are losing out on a massive chunk of business. More and more potential customers are using Google every day to discover local businesses and to find locations, hours and directions. I’m a practical guy, to see if something is working I go straight to the source information.
According to the State of Marketing report, of the businesses that are using SEO or SEM (search engine marketing) as part of their marketing strategy, 66% find it “very effective or effective”. Only 7% stated that their SEO efforts were “not very effective or not at all effective”. I don’t know about you but these seem like reasonable enough odds to show how critical it is to work on SEO in Vancouver.
I should also mention that as wonderful as SEO is for your business it is not an overnight money maker, but rather a long term investment. First of all, it takes time to get your website onto the first page. Anyone trying to sell you on their SEO service by saying they can get you on the first page in a day or week or even a month clearly knows little about SEO in Vancouver. If it were that easy everyone would be ranked first on Google. So be cautious of snake oil salesmen masquerading as SEO experts.
To wrap this up I will leave you with this. SEO is most definitely worth the investment, regardless if you choose to learn it yourself or hire an SEO expert in Vancouver. SEO can do wonders for your lead funnels, sales volume and overall credibility. As the process of getting on the first page does take time don’t hesitate and start immediately to reap the benefits that this tool has to offer.For all those who arealready reaping these benefits, go ahead and give your Vancouver SEO expert a pat on the back.

Donald Trump the President of Social Media

 Love him or hate him Donald Trump knows how to grab your attention and he knows just the place to do it. Since he declared he was running for office, Trump has been trending across all social media platforms from Google,Facebook and to his legendary Twitter rants. What differentiated Trump from all the other candidates is he leveraged the power these platforms have to offer to sky-rocket his popularity, so why not use it for your business?

Look at the NBA and its players, they are the most engaging on social media of any of the  professional sports and it has become a major contributing factor to the growth in popularity of their brand. It’s certainly not by accident that they became the No. 1 league across all social platforms. That is completely by design and right they were for doing so, now you can see them reap the benefits bringing in an great deal of money into the industry. So why not use it for your business?

Its no secret where all of our attention is and its not the radio, T.V. or magazines. What is the first thing you do when an ad comes on T.V. you whip out your phone paying no attention to it, until your show comes back on. Magazines have all moved online or suffered the consequences and its no surprise that radio listeners are at all time lows and consistently dropping due to apps like Spotify making them obsolete.

This where we at Kulan Digital Marketing come in with future, taking care of all your online marketing needs. Consider is a one stop shop, we’ve spent many years figuring out what works and what doesn’t, so you don’t have to. The wisdom and invaluable experience we’ve gained allows us to build better long-term creative strategies for all of our clients.

Kardashian – Jenner family leveraging social media

These days you cant escape the Kardashian family, they are everywhere from Instagram to Twitter, Facebook and Snapchat.  After all, Kim Kardashian has over 60 million followers on Twitter, that’s more than McDonalds, Starbucks, Walmart, and Coca Cola combined. And that’s only one sister accounted for. Between the entire Kardashian-Jenner family they might as well run the internet.

So by now you might be thinking the same thing I was when I learned all this… How did the Kardashians get all of that power? The answer to that is fortunately pretty simple. They know the power that social media holds and they squeezed that orange for everything its got. Each member of that family dedicates their efforts on strengthening their social media presence and then leverage that power to grow anyone of their many ventures.

Now that you have an idea of how the Kardashian family grow their businesses you can begin to do the same. So where do you start? If you recall I previously stated the explanation was simple, however the execution is not. That’s where Kulan Digital comes into the picture. We understand the marketing tactics required to grow your business. We’ve spent many years figuring out what works and what doesn’t, so you don’t have to. The path you need to embark on is a difficult one and every wise traveler always has companions.

But before you click off this to go grow your empire I want you to leave with one thing in mind and that is no matter what you do you are a always a marketing company first and whatever it is that you do comes second. You could have the greatest product in the world but without proper marketing no one would ever hear about it. So just go to https://www.kulandigital.com/ because If you plan on playing both roles yourself you are in for a rude awakening. Let us make your life easier and put more money in your pocket.

THE WORLD IS GOING DIGITAL DO NOT FALL BEHIND!

INTRO TO S.E.O.

      If you ever read about the new exciting world of digital marketing you probably have come across the term SEO. You google it only to learn that it stand for “Search Engine Optimization”, but the name doesn’t convey enough to decipher its meaning. SEO is a field entirely dedicated to improving your website’s visibility on search engines such as google or Bing. This is generally done through:

1. Making your website appear earlier on the search results (Instead of your website appearing on the 4th page, it’d appear on the first). This can be crucial in a competitive market as the overwhelming majority of people using search engines to not go past the first page. Getting this edge over your competitors can give a sizable increase to your website traffic.

2.Making your website appear through a wider range of search inputs. For example, if you own a Chinese restaurant named dragon’s den, one way to find your website is to specifically search “Dragon’s den restaurant”. But through applying SEO techniques, your restaurant can also appear in the search results through searching “Chinese restaurant” or just “restaurant near me”.

Now that you’re interested in SEO, you would want to start learning more about how to use this wonderful yet complex field to your advantage. Unfortunately, SEO is an incredibly large and complex field which some people take as a career. SEO techniques range from being very simple to being very technical. Getting professional help is advised to maximize results. However, a basic yet powerful technique that anyone can do for their website is to think of the keywords you want your business to be associated with and incorporate these words into your website. This allows for better detection of your website when such words are searched.

In a world where people make decisions based on their findings online, it is crucial for you to be visible to people and present yourself as an option. SEO allows you to be visible and lets people know of your presence which presents you as an option.

Come and contact us at www.kulanDigital.ca we will show you how to own each search Phrase that is related to the business your in and make the kind of money you deserve.

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