As Darvish is a hookah lounge, our objective was to display their unique atmosphere and great setup on Instagram as well as their website. For Darvish, we made sure to capture the vibe of the location and interior in each photo and video taken and edited. We created Darvish a custom website showing all they have to offer from their exclusive menu to events they hold, all designed with copy to convert the lead, enticing the viewer to come and see. Once the website was completed, we structured the site in order to be search engine optimized on computer and mobile. On Instagram we carried the same brand message as we did on their website. We posted strategic content relevant to their target demographic with copy that speaks the audiences’ language.