The EyeSite

 New company previously apart of a franchise, looking for  social media management and growth and re-branding consultation

CLIENT:
The EyeSite
DATE:
12/10/18
SERVICES:
SMM
Challenge:
Content creation and growth from Social Media, then followed with re-branding consultation.
Solution:
Hyper-targeting social media campaign on LinkedIn and Instagram with original content created by us, then followed by a complete re-branding consultation, still accompanied by our social media campaign.
When we first started working with our client, his optometrist practice was apart of a franchise called Vision Source. We proposed more customers to his business from social media. Therefore, we leveraged the relationship-building power of LinkedIn and Instagram. On LinkedIn, we created a target demographic and connected with them to build a strong presence. For Instagram, our goal was to create, grow and engage with an audience. To do this we took a hands-on approach bringing in photographers to take in-store images of product, employees, and customers, allowing us to create completely original content from scratch that would be more appealing and enticing to viewers gaining their attention while keeping the message informative and relevant to the great work the team at Vision Source are doing.
We got word from our client, that they will be in the process of a complete re-brand of there optometrist business. We were very eager to consultant them on how to do this, we started off by helping them choose a brand new name and logo. We gave them various of options for website designs, they went with the previous website designers. We planned out a new social media campaign for the new brand, The EyeSite. The new campaign was a huge success, we helped the new brand, by reaching thousands of people in their region every week through social media, turning those viewers into inbound calls and in-store visits.
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